Online Collect and Win Game

The client competes in a very competitive frozen food category. To increase loyalty and capture new customers we creative an online collect and win game on each package the customer would take the code and enter into their personal game page to collect different pieces in each room of the house. If they collected all the pieces to the room they win that rooms prize. The campaign ran for nine months with double digit increase in sales.

Collect and Win 1
Collect and Win 2