Scratch Card Probability Game
In-store sales traffic was declining for our convenience store client with over 800 locations. We recommended a scratch card probability game with a chance to win $1 Million. The consumer received the scratch card at the register if they bought one of the featured brands. The brands funded the program cost. We used prize coverage insurance to cover the risk of winning the million dollars. Overall sales were up significantly during the campaign and gas pump sales increased as well. The brand’s sales increased at least 30%.
