Golfsmith needed a better reason for the golf customers to shop at their store. They partnered with Callaway to promote Callaway driver sales in March. If Phil wins at Augusta, your Callaway driver is free. Sales and Phil were victorious. Over a million dollars in driver sales were covered with prize coverage insurance.
By |2018-01-10T11:10:33-06:00December 27th, 2017|B2C|Comments Off on 15 Prize Coverage Promotion