Our client wanted to increase sales during the Minnesota cold winter months when sales decline significantly. We recommended partnering with Coca Cola, who is a Super Bowl sponsor, and created the Super Size Meal. With purchase the consumer received a free NFL Super Tickets Poster. We went through 500,000 posters in the first two weeks of the campaign, which we had projected would take 4 weeks to go through. Sales were up significantly during the 30 day period.