Our client hired us to bring consumers into their Sprint stores. We recommended using our Mobile promotion where you text a key word to the number and then the game piece appears on your phone. The consumer is motivated to come into the Sprint store because it’s the only way to see what they won. We ran this promotion five times with hundreds of stores and over one hundred thousands consumers. We achieved approximately 8% of all the flyers handed out by the promo staff coming into a Sprint store. Approximately 55% were Sprint customers and 45% were non-Sprint customers.