Our client had a six to twentyfour month sales cycle. They had twenty key account they wanted to target with three to ten decision makers per account. After verifying the contacts and addresses, we first sent them a candy jar filled with high quality candy with a sales message. Each month we sent a pound of candy with an additional sales message. Each of the sales messages pointed out a benefit of the client’s product and compared to one of their key competitors. The client goal was to gain one to two new customers which they received 5. A customer was worth several million in sales annually and at least a 4 year contract. We use a candy jar to attain daily presence of the decision maker. By refilling monthly we gain 12 months of sales presence which no other medium can achieve. We have run the candy program at least 20 successful times over 30 years.
By |2017-12-27T20:21:49-06:00December 27th, 2017|B2B|Comments Off on 20 B2B Sales Presence Direct Mail Program