Our client’s sales force promotes the referral program to its customers. The customers go to the website to submit referral(s). The lead is passed on to the appropriate sales person through the lead management system. When the lead turns into a sale, the referring customer is notified with a letter and reward points, generally $400 in point value. The reward budget is 1% of sales. We generate over 400 sales leads a year for many years. The average sale was $30,000. Which generated sales in excess of $12 million each year. The ROI: 100: 1.