Business to Consumer Marketing
Digital Sales Channels
Building a Place Where Visitors Turn into Leads and Sales
We don’t build a website. We build Digital Sales Channels for clients. We believe a website should perform as if it were a digital sales person. Our design methodology coverts 2 to 4 times higher than brochure designed sites.
Digital Direct Mail-Targeting Home IP Address
IP Targeting does not use cookies, and that is revolutionary in the digital advertising world. The patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. Household IP Targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.
Most contemporary digital products can only target with cookies online. However, this is 100% cookie free. When using household IP Targeting, one can target at a 1:1 level by targeting the individual household. By doing so, we vastly eliminate fraud and the threat of non-human traffic. We can guarantee with 95% accuracy that your digital ad being served is viewed by a real person. Leverage offline data, CRM lists, and conquest data rather than behavioral data found within inaccurate cookies.
Big Data Display Advertising
Delivering Your Message to Your Target in a Trackable Way
Be where your customers are searching, when they’re searching. Depending on the Audiences you want to target, we would recommend one or a combination of Google AdWords, Google Big Data Artificial Intelligence Display Advertising, You Tube Advertising, Geofence Competitors Stores/Locations Remarketing Advertising, Facebook Lead Generation, Competitors Website Remarketing, Mobile Location Advertising and or Ringless Voice Message Lead Generation. For retailers we drive consumers to a landing page which has the option to print the offer or send to mobile for redemption in store. We are a Google Certified Partner, and are certified on all of their advertising platforms. We are also a Facebook Blueprint Partner.
Email Marketing
Turn your leads into customers by being with them at every step in their decision-making process. Using email marketing, we can cost-effectively deliver your message, nurture your leads, and help you turn them. We are experts at design and list managing whether it’s your list, we rent a list, or purchase a list.
Mobile Apps
Unlock the power of your data to grow your business with a Mobile App. Over the last 10 years, our mobile app partner has built one of the most advanced in-app mobile app engagement and loyalty platforms in the world and over 300 mobile applications across numerous industries such as retail, manufacturing, distribution, micro-markets/vending, not-for-profits, entertainment, sports, health and wellness, education and financial services.
Collect and Win Games, Scratch Off Cards & Sweepstakes
We create custom print, online, on pack and mobile game promotions to drive sales, traffic and basket size to retailers and brands.
Prediction and Prize Coverage Promotion
Probability games and skill contests are the perfect avenue for offering life-changing prizes. A large prize ($25,000, $100,000, $1,000,000 or even up to $1 billion) can be offered with zero risk. In the event one contestant beats the odds, Prize Insurance pays.
Store Direct Mail and Mobile Traffic Promotion
Traffic Ticket
The TrafficTickets™ system is your ticket to the highest traffic level you can imagine. It’s not a scratch off, It’s not a match to win. It’s an interactive promotional technology. The TrafficTicket tells consumers electronically while visually showing what they won, but only after they come into your store or event and inserting the TrafficTicket into your point of sale display. We achieve 3% for low frequent visit businesses and up to 35% for high frequent businesses.
Peel A Deal Mailer
Peel-A-Deal® is a unique form of coupon promotion in a credit card format that customers love! To use, you simply peel off a prepaid service or discount for a product and redeem. The coupon is then attached to a tracking record or sales receipt to provide accurate redemption rates. The credit card size is convenient to keep in a wallet, or purse, making it easy to use by everyone! The patent direct mail campaign achieves up to 4 times the coupon redemption from postcard to circular coupon flyers.
Gift with Purchase and Display Promotions
We create high quality, high perceived value, branded premium promotions.
MobiDecoder Traffic Promotion
We turn any smartphone or mobile device into an interactive digital game piece by using our proven platform to engage consumers in a unique and innovative way that shows your company understands the future of digital marketing.
Participants text a specific keyword by SMS to a short code and receives a link that serves hidden images on their mobile devices which they are then able to reveal using on-site decoding stations or hand-held verifiers. We achieve 3% for low frequent visit businesses and up to 35% for high frequent businesses.
Prize Pad Game Event Marketing Promotion
It has never been easier to drive waves of customers to your next event, trade show, or retail location.
Use PrizePad at your next event and be amazed as prospects eagerly line up to play your branded game for a chance to win exciting prizes, instantly! With just the click of a button, you will collect consumer data and deliver your marketing message seamlessly and effortlessly.
Gift with Purchase and Display Promotions
We create high quality, high perceived value, branded premium promotions for gift with purchase, gift with quote in pack gift or display gift.
B2C Case Studies
IP Targeting
Case Study:
- The home improvement brand ran 27 separate campaigns across 17 different markets in the country during an 18-month time span. 1.15 million targets received IP-targeted ads through the use of our patented technology, while a control group of ~1.74 million only received physical mail.
- These individuals were targeted because of the age of their home, their household income, and if they were actual home owners.
- Over 11 million impressions were served. Of this group, we found that our targets were 33% more likely to purchase from the home improvement brand.
- The Return on Ad Spend was 1065%, making a $10 return on every $1 spent.
- Lastly, we saw $1,930,000 in incremental sales attributed to these campaigns.
Case Study:
- The novelty of the Buffalo Wild Wings strategy was evident. Within the first two days of the campaign, the Click Through Rate soared to a .21% before settling to an industry-beating .1%.
- What’s more important, though, is that those who received IP-targeted ads resulted 35% more likely to enter the restaurant and take advantage of the offer.
Case Study:
- Historically, Asylum only stays open 14 days per season with peak attendance the weeks leading up to Halloween. 2015 was one of Louisville’s rainiest Halloween seasons and it had to shut down for five of the fourteen days, one of those days would have been their highest grossing night of the year.
- Despite the poor weather, Asylum still saw 30% growth in ticket sales, revenue, and crowd attendance, which they 100% attribute to the digital advertising they did through El Toro.
- The advanced targeting has enabled them to reduce their per-customer advertising costs by 27%, allowing them to grow their customer base without increasing their marketing budgets.
- These results further compounded in the 2016 Halloween season, realizing another 30% growth over the previous year. The Asylum Haunted Scream Park not only embraces zombies and chainsaws, but also digital advertising without the use of cookies.
B2C Big Data Artificial Intelligence Display Advertising Lead Generation Program
Our client asked us to promote two of their primary MBA programs to working adults who lived in Minnesota. The budget per paid application was $500. For the Flex cost per application resulted in $327 and the Science cost per application resulted in $339. The application goal for both programs was 50. We achieved 59 for the Flex and 57 for the Science.
B2C Big Data Artificial Intelligence Display Advertising Lead Generation Program
Our client asked us to generate more foot terrific into their dealership. We ran multiple campaigns over a 6 month period, which generated 669 trackable prospective customers visiting their dealership that requested a price quote. The cost per prospective customer was under $30.
