Sales Appointment Direct Mail
This campaign objective was to gain appointments with buyers and specifiers in both the Programmer and No-Programmer markets and educate the audience on the benefits of our clients apparel programs.
The target audience was developed by purchasing lists and input for each of the 180 salespeople. The total target audience was selected was 34,000 prospects.
The results were 45% appointment rate achieved with tier-one accounts (7,000 accounts targeted) and 20% appointment rate achieved with tier-two accounts (27,000 accounts targeted). Proposal and Win rates exceeded the standard as well.
