B2B Direct Mail Appointment Program

Our clients sales force had 20,000 key prospects nationwide that wanted face to face meetings within the next 180 days. They had at least 6 competitors fighting to meet with the same customer. We recommended a drop-off package and two direct mail pieces at a cost of $20 per prospect. The offer to meet included a Mustang Cap and a chance to win a 1967 Classic Red Mustang. Our tier one account prospects had a 41% appointment rate and tier two account prospects  achieved a 16% appointment rate. Past tactics generated 5%-10% appointment rates. Overall proposal % to appointments were up over metric goals and sales to proposal % was up over metric goals.