//19 B2B Direct Mail Appointment Program

19 B2B Direct Mail Appointment Program

B2B Direct Mail Appointment Program

Our clients sales force had 20,000 key prospects nationwide that wanted face to face meetings within the next 180 days. They had at least 6 competitors fighting to meet with the same customer. We recommended a drop-off package and two direct mail pieces at a cost of $20 per prospect. The offer to meet included a Mustang Cap and a chance to win a 1967 Classic Red Mustang. Our tier one account prospects had a 41% appointment rate and tier two account prospects  achieved a 16% appointment rate. Past tactics generated 5%-10% appointment rates. Overall proposal % to appointments were up over metric goals and sales to proposal % was up over metric goals.

Mustang
By |2017-12-27T20:22:35+00:00December 27th, 2017|B2B|Comments Off on 19 B2B Direct Mail Appointment Program

About the Author: